Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth
From TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media beyond retail, the Retail Media + Marketplaces sessions at CommerceNext delivered a clear message: this isn’t a channel. It’s a growth engine. Read the full recap on how brands are scaling smarter, not louder.
From Community to Collabs: How Women in Retail Built a Movement That Delivers Real-World Wins
In this exclusive CommerceNext interview, co-founder Melissa Campanelli shares how the community she helped build is reshaping leadership, accelerating careers, and keeping the human side of growth front and center in a tech-driven era.
AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now
When ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI-powered media, pre-tested creative, and CFO-proof incrementality.
The New LTV Playbook: Turning Post-Purchase into Profit
In a shift from growth at all costs to profit with precision, LoveShackFancy and Extend shared how brands are rethinking loyalty, not with points or promos, but through smarter segmentation, dynamic post-purchase experiences, and fraud-aware policies that protect margins without killing brand love.
From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth
Generative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down how enterprise brands are moving from pilot projects to performance outcomes, embedding GenAI across content, insights, and go-to-market execution.
Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data
At CommerceNext, marketers from Victra, The Tile Shop, and Family Farm & Home shared what actually works when turning first-party data into business outcomes.
