Archive

Dive into a collection of past posts and rediscover timeless content.

Session Takeaways

Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth

Jun 30, 2025

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5 min read

Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth

From TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media beyond retail, the Retail Media + Marketplaces sessions at CommerceNext delivered a clear message: this isn’t a channel. It’s a growth engine. Read the full recap on how brands are scaling smarter, not louder.

Lee Arthur

Exclusive Interviews

From Community to Collabs: How Women in Retail Built a Movement That Delivers Real-World Wins

Jun 30, 2025

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5 min read

From Community to Collabs: How Women in Retail Built a Movement That Delivers Real-World Wins

In this exclusive CommerceNext interview, co-founder Melissa Campanelli shares how the community she helped build is reshaping leadership, accelerating careers, and keeping the human side of growth front and center in a tech-driven era.

Tamara Karten

Session Takeaways

AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now

Jun 30, 2025

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5 min read

AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now

When ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI-powered media, pre-tested creative, and CFO-proof incrementality.

Lee Arthur

Session Takeaways

The New LTV Playbook: Turning Post-Purchase into Profit

Jun 30, 2025

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6 min read

The New LTV Playbook: Turning Post-Purchase into Profit

In a shift from growth at all costs to profit with precision, LoveShackFancy and Extend shared how brands are rethinking loyalty, not with points or promos, but through smarter segmentation, dynamic post-purchase experiences, and fraud-aware policies that protect margins without killing brand love.

Lee Arthur

Session Takeaways

From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth

Jun 30, 2025

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5 min read

From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth

Generative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down how enterprise brands are moving from pilot projects to performance outcomes, embedding GenAI across content, insights, and go-to-market execution.

Lee Arthur

Session Takeaways

Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data

Jun 30, 2025

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6 min read

Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data

At CommerceNext, marketers from Victra, The Tile Shop, and Family Farm & Home shared what actually works when turning first-party data into business outcomes.

Lee Arthur

Session Takeaways