Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth
From TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media beyond retail, the Retail Media + Marketplaces sessions at CommerceNext delivered a clear message: this isn’t a channel. It’s a growth engine. Read the full recap on how brands are scaling smarter, not louder.
AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now
When ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI-powered media, pre-tested creative, and CFO-proof incrementality.
The New LTV Playbook: Turning Post-Purchase into Profit
In a shift from growth at all costs to profit with precision, LoveShackFancy and Extend shared how brands are rethinking loyalty, not with points or promos, but through smarter segmentation, dynamic post-purchase experiences, and fraud-aware policies that protect margins without killing brand love.
From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth
Generative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down how enterprise brands are moving from pilot projects to performance outcomes, embedding GenAI across content, insights, and go-to-market execution.
Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data
At CommerceNext, marketers from Victra, The Tile Shop, and Family Farm & Home shared what actually works when turning first-party data into business outcomes.
Lacing Up for the Future: Foot Locker’s Playbook for Culture, Growth, and Team Empowerment
Foot Locker’s Kim Waldmann unveils how culture, women’s growth, and data-driven teams are shaping the next era of sneaker retail on the street and online.
Crushing the Customer Experience With AI: Wayfair’s Formula for Seamless, Human-Centric Innovation
Wayfair’s CTO shares how AI-powered discovery, smarter service, and a culture of innovation are redefining customer experience and what’s next for ROI-driven retail.
Ulta’s Digital Glow-Up: Inside the Data, Tech, and Loyalty Engine Fueling Beauty’s Next Era
Ulta’s CMO reveals how first-party data, loyalty, and a “fusion team” approach are powering digital growth and authentic, inclusive experiences in beauty retail.
Women in Retail: Leading with Humanity in the Age of AI
Women retail leaders reveal how transparency, trust, and human-centric thinking are essential to navigating AI, upskilling teams, and building resilient brands.
Creative Tech Meets Loyalty: Inside the Press-Only Breakfast at CommerceNext
Ulta Beauty and Wayfair execs share how creative tech, AI, and brand strategy are redefining loyalty, personalization, and the next wave of retail experience.
How American Eagle Turns Sports Partnerships Into Gen Z Brand Magnetism
American Eagle’s VP of Marketing shares how sports partnerships, from Coco Gauff to viral Super Bowl moments, are redefining brand relevance and connecting with Gen Z across culture and channels.
How Sam’s Club Is Rewriting Retail Membership for the Digital Age
In an exclusive keynote at CommerceNext, Sam’s Club COO Tom Ward unveiled the retailer’s strategy for outpacing disruption fueling growth through seamless digital experiences, frictionless membership, and a culture of purposeful innovation.
Retail Media’s Great Balancing Act: How Smart Retailers Are Rewriting the Rules of Engagement
Retail media spend is soaring, but is your brand’s customer experience paying the price? At CommerceNext, Jason Zollan (Constructor) unpacked how forward-thinking retailers are finding new ways to maximize retail media ROI without sacrificing trust or long-term value.
