Session Takeaways

Session Takeaways

Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth

Jun 30, 2025

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5 min read

Beyond the Shelf: How Retail Media and Marketplaces Are Driving Smarter, Stickier Growth

From TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media beyond retail, the Retail Media + Marketplaces sessions at CommerceNext delivered a clear message: this isn’t a channel. It’s a growth engine. Read the full recap on how brands are scaling smarter, not louder.

Session Takeaways

AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now

Jun 30, 2025

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5 min read

AI, Creative, and Incrementality: What Avinash Kaushik Wants Every Marketer to Do Differently Right Now

When ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI-powered media, pre-tested creative, and CFO-proof incrementality.

Session Takeaways

The New LTV Playbook: Turning Post-Purchase into Profit

Jun 30, 2025

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6 min read

The New LTV Playbook: Turning Post-Purchase into Profit

In a shift from growth at all costs to profit with precision, LoveShackFancy and Extend shared how brands are rethinking loyalty, not with points or promos, but through smarter segmentation, dynamic post-purchase experiences, and fraud-aware policies that protect margins without killing brand love.

Session Takeaways

From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth

Jun 30, 2025

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5 min read

From Idea to Impact: How Enterprise Brands Are Actually Using GenAI to Drive Growth

Generative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down how enterprise brands are moving from pilot projects to performance outcomes, embedding GenAI across content, insights, and go-to-market execution.

Session Takeaways

Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data

Jun 30, 2025

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6 min read

Progress Over Perfection: How Retail Marketers Are Actually Using First-Party Data

At CommerceNext, marketers from Victra, The Tile Shop, and Family Farm & Home shared what actually works when turning first-party data into business outcomes.

Session Takeaways

The Loyalty Shift: When Thank You Beats 10% Off

Jun 30, 2025

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6 min read

The Loyalty Shift: When Thank You Beats 10% Off

How Snappy and Arccos Golf turned gifting into a retention strategy that cuts CAC and grows LTV

Session Takeaways

“I See It, I Buy It”: How Fulfillment Became Retail’s Competitive Edge

Jun 30, 2025

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6 min read

“I See It, I Buy It”: How Fulfillment Became Retail’s Competitive Edge

What Kelsey Ayres’ keynote at CommerceNext reveals about the new link between operations, marketing, and growth

Session Takeaways

Lacing Up for the Future: Foot Locker’s Playbook for Culture, Growth, and Team Empowerment

Jun 26, 2025

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7 min read

Lacing Up for the Future: Foot Locker’s Playbook for Culture, Growth, and Team Empowerment

Foot Locker’s Kim Waldmann unveils how culture, women’s growth, and data-driven teams are shaping the next era of sneaker retail on the street and online.

Session Takeaways

Crushing the Customer Experience With AI: Wayfair’s Formula for Seamless, Human-Centric Innovation

Jun 25, 2025

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6 min read

Crushing the Customer Experience With AI: Wayfair’s Formula for Seamless, Human-Centric Innovation

Wayfair’s CTO shares how AI-powered discovery, smarter service, and a culture of innovation are redefining customer experience and what’s next for ROI-driven retail.

Session Takeaways

Ulta’s Digital Glow-Up: Inside the Data, Tech, and Loyalty Engine Fueling Beauty’s Next Era

Jun 25, 2025

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7 min read

Ulta’s Digital Glow-Up: Inside the Data, Tech, and Loyalty Engine Fueling Beauty’s Next Era

Ulta’s CMO reveals how first-party data, loyalty, and a “fusion team” approach are powering digital growth and authentic, inclusive experiences in beauty retail.

Session Takeaways

Women in Retail: Leading with Humanity in the Age of AI

Jun 25, 2025

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6 min read

Women in Retail: Leading with Humanity in the Age of AI

Women retail leaders reveal how transparency, trust, and human-centric thinking are essential to navigating AI, upskilling teams, and building resilient brands.

Session Takeaways

Creative Tech Meets Loyalty: Inside the Press-Only Breakfast at CommerceNext

Jun 25, 2025

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7 min read

Creative Tech Meets Loyalty: Inside the Press-Only Breakfast at CommerceNext

Ulta Beauty and Wayfair execs share how creative tech, AI, and brand strategy are redefining loyalty, personalization, and the next wave of retail experience.

Session Takeaways

Jun 24, 2025

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10 min read

How American Eagle Turns Sports Partnerships Into Gen Z Brand Magnetism

American Eagle’s VP of Marketing shares how sports partnerships, from Coco Gauff to viral Super Bowl moments, are redefining brand relevance and connecting with Gen Z across culture and channels.

Session Takeaways

How Sam’s Club Is Rewriting Retail Membership for the Digital Age

Jun 24, 2025

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8 min read

How Sam’s Club Is Rewriting Retail Membership for the Digital Age

In an exclusive keynote at CommerceNext, Sam’s Club COO Tom Ward unveiled the retailer’s strategy for outpacing disruption fueling growth through seamless digital experiences, frictionless membership, and a culture of purposeful innovation.

Session Takeaways

Retail Media’s Great Balancing Act: How Smart Retailers Are Rewriting the Rules of Engagement

Jun 24, 2025

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9 min read

Retail Media’s Great Balancing Act: How Smart Retailers Are Rewriting the Rules of Engagement

Retail media spend is soaring, but is your brand’s customer experience paying the price? At CommerceNext, Jason Zollan (Constructor) unpacked how forward-thinking retailers are finding new ways to maximize retail media ROI without sacrificing trust or long-term value.